I’ve been working in online content for over a decade and I have seen it change and grow and retract. There have been many proclamations such as “Content is King,” “Content First,” and the I’ve seen traditional marketing pivot to data-driven content marketing. I’ve seen SEO wane in popularity only to see a resurgence in recent months. But beyond it all, you need to know what you are hiring for. Here is a handy-dandy info graphic to help you know what to look for and who to hire:
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